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WirtschaftsWoche

WirtschaftsWoche launches "business development programme"

The biggest “business development programme” in the 93-year history of WirtschaftsWoche has now been launched, and all students in the German-speaking region of Europe have free access to the digital content of the business magazine with immediate effect. The aim of this initiative – a one-of-a-kind in the German media sector – is to support students by providing business know-how and longstanding expertise.

Further information
International

Quality Alliance 2018: our quality media are effective

The study verifies the positive effect of high-quality journalistic environments on advertising impact. The “Quality Alliance” – comprising Frankfurter Allgemeine Zeitung, Handelsblatt, Süddeutsche Zeitung and Die Zeit – has conducted a cross-channel study to determine whether the environment of a quality media brand influences the perception of advertising in this environment.

You can find more information at: www.quality-alliance.de 

Please click here to access the English presentation

Handelsblatt

Our understanding of “We”

Handelsblatt is opening up a new world of possibilities exclusively for subscribers, and it will focus on people meeting people. It will be about information and inspiration, about clever ideas and the spreading of economic expertise. Members of the Handelsblatt Business Club have direct access to a considerable portfolio of personalities, products and services. 

Journalism in Handelsblatt will take three forms in future – paper, digital and live. 

For further information

News

WirtschaftsWoche

WirtschaftsWoche launches "business development programme"

The biggest “business development programme” in the 93-year history of WirtschaftsWoche has now been launched, and all students in the German-speaking region of Europe have free access to the digital content of the business magazine with immediate effect. The aim of this initiative – a one-of-a-kind in the German media sector – is to support students by providing business know-how and longstanding expertise.

Further information
International

Quality Alliance 2018: our quality media are effective

The study verifies the positive effect of high-quality journalistic environments on advertising impact. The “Quality Alliance” – comprising Frankfurter Allgemeine Zeitung, Handelsblatt, Süddeutsche Zeitung and Die Zeit – has conducted a cross-channel study to determine whether the environment of a quality media brand influences the perception of advertising in this environment.

You can find more information at: www.quality-alliance.de 

Please click here to access the English presentation

Handelsblatt

Our understanding of “We”

Handelsblatt is opening up a new world of possibilities exclusively for subscribers, and it will focus on people meeting people. It will be about information and inspiration, about clever ideas and the spreading of economic expertise. Members of the Handelsblatt Business Club have direct access to a considerable portfolio of personalities, products and services. 

Journalism in Handelsblatt will take three forms in future – paper, digital and live. 

For further information

Portfolio | Rate Cards

Portfolio | Rate Cards

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Content Marketing Digital

The content solutions of iq digital

There are various options and ad formats to communicate your content to your desired target group. Differentiated analysis of your campaign objective plays a key role in choosing the best communication strategy for your campaign. The strategic classification of your campaign is based on two dimensions:

  • Content marketing vs. integrative ad formats
  • Scalable communication vs. customised communication

 

 

Find out more

Our Content solutions presentation provides detailed information and examples of the various content solutions offered by iq digital. 

Whatever your campaign objective might be – we offer a range of options and products to achieve this objective.

Feel free to contact us. We'd be happy to advise you!
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Transparency

Transparency

VIII. Usage-based online advertising

1.  Your data

We have assigned responsibility for the marketing of the ad spaces on our websites to iq digital media markteting gmbh, Toulouser Allee 27, 40211 Düsseldorf ("iq digital"). On our behalf, iq digital processes pseudonymous data of the users of our websites collected during a browser session. We merge these data with your profile data as outlined in no. I if you have given us a corresponding declaration of consent. Otherwise, the data collected when you call up our pages or apps are only processed pseudonymously or anonymously.