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WirtschaftsWoche

WirtschaftsWoche launches large-scale "business development programme"

The biggest “business development programme” in the 93-year history of WirtschaftsWoche has now been launched, and all students in the German-speaking region of Europe have free access to the digital content of the business magazine with immediate effect. The aim of this initiative – a one-of-a-kind in the German media sector – is to support students by providing business know-how and longstanding expertise.

Further information
International

Quality Alliance 2018: our quality media are effective

High-quality journalistic environments boost ad impact by 28 percent.

The new study verifies the positive effect of high-quality journalistic environments on advertising impact. The “Quality Alliance” – comprising Frankfurter Allgemeine Zeitung, Handelsblatt, Süddeutsche Zeitung and Die Zeit – has conducted a cross-channel study to determine whether the environment of a quality media brand influences the perception of advertising in this environment.

You can find more information at: www.quality-alliance.de 

Please click here to access the English presentation

International

5 Editors-in-Chief, 1 topic: trust

In a constantly changing world, even those who seem to be the loneliest of decision-makers are in search of information that can point them in the right direction – information they can trust before they make their decisions. They find the help they need to make decisions in the leading media of our times.

You can read here the statements of the five Editor-in-Chiefs of FAZ.NET, Handelsblatt Online, SZ.de, WirtschaftsWoche Online and ZEIT ONLINE on this topic: trust.

 

 

iq digital

User-optimised website layout to boost ad impact

Under the heading "Digital Transformation", we are working together with the publishers of the websites we market in order to optimise the structure and layout of their digital offerings. Our efforts are aimed at driving acceptance for advertising by improving the usability of the websites.

We are focusing on the editorial content and discontinuing all ad formats that cover the content. At the same time, we are stepping up the integration of ads within the page and developing alternatives to the existing large-format ads in the outer areas.

For further information

Handelsblatt

Handelsblatt receives “European Newspaper Award”

Handelsblatt is chosen as the “Best Newspaper in Europe”: the jury at the 19th European Newspaper Awards selected the Düsseldorf-based business and financial newspaper as “European Newspaper of the Year” in the category: best national daily newspaper. Other winners this year come from Luxembourg  (“Tageblatt”, category: local newspaper), the Netherlands (“De Limburger”, category: regional newspaper) and Norway (“Morgenbladet”, category: weekly newspaper). A total of 185 newspapers from 27 countries participated in the European Newspaper Awards. 

Further information
Handelsblatt

Our understanding of “We”

Handelsblatt is opening up a new world of possibilities exclusively for subscribers, and it will focus on people meeting people. It will be about information and inspiration, about clever ideas and the spreading of economic expertise. Members of the Handelsblatt Business Club have direct access to a considerable portfolio of personalities, products and services. 

Journalism in Handelsblatt will take three forms in future – paper, digital and live. 

For further information

News

WirtschaftsWoche

WirtschaftsWoche launches large-scale "business development programme"

The biggest “business development programme” in the 93-year history of WirtschaftsWoche has now been launched, and all students in the German-speaking region of Europe have free access to the digital content of the business magazine with immediate effect. The aim of this initiative – a one-of-a-kind in the German media sector – is to support students by providing business know-how and longstanding expertise.

Further information
International

Quality Alliance 2018: our quality media are effective

High-quality journalistic environments boost ad impact by 28 percent.

The new study verifies the positive effect of high-quality journalistic environments on advertising impact. The “Quality Alliance” – comprising Frankfurter Allgemeine Zeitung, Handelsblatt, Süddeutsche Zeitung and Die Zeit – has conducted a cross-channel study to determine whether the environment of a quality media brand influences the perception of advertising in this environment.

You can find more information at: www.quality-alliance.de 

Please click here to access the English presentation

International

5 Editors-in-Chief, 1 topic: trust

In a constantly changing world, even those who seem to be the loneliest of decision-makers are in search of information that can point them in the right direction – information they can trust before they make their decisions. They find the help they need to make decisions in the leading media of our times.

You can read here the statements of the five Editor-in-Chiefs of FAZ.NET, Handelsblatt Online, SZ.de, WirtschaftsWoche Online and ZEIT ONLINE on this topic: trust.

 

 

iq digital

User-optimised website layout to boost ad impact

Under the heading "Digital Transformation", we are working together with the publishers of the websites we market in order to optimise the structure and layout of their digital offerings. Our efforts are aimed at driving acceptance for advertising by improving the usability of the websites.

We are focusing on the editorial content and discontinuing all ad formats that cover the content. At the same time, we are stepping up the integration of ads within the page and developing alternatives to the existing large-format ads in the outer areas.

For further information

Handelsblatt

Handelsblatt receives “European Newspaper Award”

Handelsblatt is chosen as the “Best Newspaper in Europe”: the jury at the 19th European Newspaper Awards selected the Düsseldorf-based business and financial newspaper as “European Newspaper of the Year” in the category: best national daily newspaper. Other winners this year come from Luxembourg  (“Tageblatt”, category: local newspaper), the Netherlands (“De Limburger”, category: regional newspaper) and Norway (“Morgenbladet”, category: weekly newspaper). A total of 185 newspapers from 27 countries participated in the European Newspaper Awards. 

Further information
Handelsblatt

Our understanding of “We”

Handelsblatt is opening up a new world of possibilities exclusively for subscribers, and it will focus on people meeting people. It will be about information and inspiration, about clever ideas and the spreading of economic expertise. Members of the Handelsblatt Business Club have direct access to a considerable portfolio of personalities, products and services. 

Journalism in Handelsblatt will take three forms in future – paper, digital and live. 

For further information

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