Welcome to iq media marketing gmbh

iq media marketing based in Düsseldorf is one of the leading marketers for decision-maker media. The company possesses top-flight media expertise and offers its clients not only standard advertising products but also innovative, intermedia and crossmedia marketing concepts for communication with high-quality target groups. The crossmedia portfolio comprises high-quality media that can be integrated with each other via iq media marketing: daily newspapers, weekly newspapers, weekly magazines, monthly magazines, quality TV stations, quality publisher sites and quality communities. In the print segment, iq media marketing markets titles like Handelsblatt, WirtschaftsWoche, DIE ZEIT, VDI nachrichten, Der Tagesspiegel, mare and Artinvestor. High journalistic standards underpin the success of these media in reaching high-quality target groups with high expectations. With its purpose-designed surveys and forecasts – like Ad-Trend 2015, Financial Community and its own LAE decision-maker survey competence centre – iq media marketing provides optimum support for advertisers and media agencies.

Welcome to iq digital media marketing gmbh

iq digital media marketing gmbh, a wholly owned subsidiary of iq media marketing gmbh, is based in Düsseldorf and is one of the leading marketers for online media. The portfolio comprises numerous high-quality publisher websites and leading quality communities. Alongside the top communities schülerVZ, studiVZ and meinVZ in Germany, iq digital also markets top-end websites focusing on news, finance, business, politics and IT Websites like Handelsblatt Online (incl. four editorially independent newsletters), wiwo.de, netzwelt.de, reuters.de and BBC.com provide updated information for decision-makers every day on all the relevant topics and issues. The online portfolio also includes ZEIT ONLINE, LinkedIn, the joint marketing platform of vdi-nachrichten.com and spektrum.de, golem.de featuring news from the IT sector.

Through the close cooperation with iq media marketing, the strategy of the company is strongly geared towards crossmedia concepts.

Well-researched analysis of crossmedia effects and advertising impact

More documentation of click rates is no longer sufficient for the assessment of advertising impact, and iq digital media marketing gmbh therefore now offers an effective advertising impact tool that can record and analyse parameters like brand awareness before and after the campaign, impact and brand likeability.

Please contact us for further information: +49 211 887 1330

Print: international@iqm.de

Online: nicole.petry@iqdigital.de

Lead Awards in Gold for ZEITONLINE and ZEITmagazin

Every year, the Lead Academy confers awards on Germany's best online magazines. This year, ZEIT ONLINE und ZEITmagazin won a total of five Lead Awards in Gold. Who has the best photo spread, the most attractive cover, the funniest advertisement, the best laid-out editorial content? Each year, the Lead Awards Jury reviews several hundred German media - magazines, newspapers, websites, videos – and selects the winners. The jury named ZEIT ONLINE the Web magazine of the year. In its statement, the jury said ZEIT ONLINE has "the best and most user-friendly interface"and called it a "website with its own unique soul". ZEITmagazin was also presented with the Lead Award in Gold as the "Lead Magazine of the Year". Overall, ZEIT ONLINE and ZEITmagazin won five Awards in Gold as well as two each in Silver and Bronze.