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"Financial Community 2010" survey
The "Financial Community" survey was the first – and is still the only – market media survey in Germany to take an in-depth look at the target group of financial experts. It defines, structures and analyses this key decision-maker segment and provides a representative overview of print and online media utilisation preferences in the financial community.
It also documents the sub-groups of "institutional investors", "investment advisors" and "finance advisors" – sub-groups that have to date been depicted in no other survey or set of statistics - and renders them plannable as target groups.
The universe of "Financial Community 2010" comprises 160,000 people. Based on 1,028 respondents, the survey allows in-depth analysis of utilisation levels for all LAE print media and provides a reliable tool for both strategic planning and media planning in these highly specific markets.
Initial findings
On a crossmedia basis, the Handelsblatt media brand (print + online) achieves by far the highest coverage of all media brands both in the target group of financial professionals and in the sub-groups "institutional investors", "investment advisors" and "finance advisors". With coverage of 51%, Handelsblatt is the leading print title in the financial community by a long way. In the newspaper segment, the next-placed titles are FTD (30%) and FAZ (28%). In the segment of magazines, WirtschaftsWoche is the most popular title among the financial community, recording coverage of 23%, followed by Manager Magazin and Capital.
40th birthday - anniversary edition on Oct. 14, 2010
ZEITmagazin was founded in 1970 and will therefore celebrate its 40th birthday with a big anniversary issue on Oct. 14, 2010.
ZEITmagazin was the first magazine of its kind in Germany. It always has been and still is a pioneer - a byword for innovation, creativity and avid interest in all that is new. Before anyone else, ZEITmagazin picked up on the key trends in soeciety, the world of culture and above all in the field of fashion and design. The 40th anniversary issue will therefore focus exclusively on the topics that still affect us all today – based on stories published in the 70s, 80s, 90s and 00s.
The anniversary issue will have an increased circulation, extended length and will be accompanied by a wide-ranging advertising campaign. Numerous promotions surrounding the 40th birthday of ZEITmagazin will ensure maximum attention among readers - a good arguments for your clients.
Overview editorial specials October - December 2010
- Finance
- IT
- Lifestyle
- Energy/Sustainability
Take advantage of the exclusive sponsoring package for the Handelsblatt Topic
Take advantage of the exclusive sponsoring package for the Handelsblatt Topic: Enclosed in the full circulation of Handelsblatt it provides a direct line to the top target group of decision-makers.
Targeting
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Contact details
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