News
AGOF - iq digital increases coverage
In the new AGOF internet facts 2009-III survey, the websites marketed by iq digital media marketing gmbh once again put in an excellent performance, recording renewed gains in terms of unique users. Of all the websites listed in the AGOF survey, the VZ networks are in third place with a total of 11.82 million unique users behind web.de (13.90 million) and T-Online (17.11 million). Handelsblatt Online increased its lead as the financial portal with the highest coverage in terms of unique users ahead of Financial Times Deutschland (FTD) and finanzen.net. ZEIT ONLINE has been recording steady growth during the past year and continued its success story. Please click here for further details.
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Key information for decision-makers on the move: new Handelsblatt Business Format
Effective November 2, Handelsblatt - Germany's leading business and financial newspaper - changed its format from a conventional broadsheet to a compact, stapled "Business Format". This format, developed by Art Director Nils Werner in cooperation with internationally renowned newspaper designers Mario Garcia and Katja Hösli, is unique in the German media segment.
Handelsblatt is not only investing in this innovative print product but is creating a complete business package for modern decision-makers: the Handelsblatt Online website, which was upgraded with advanced technology just a few months ago, is now further enhanced by even more stylish visuals and features new video formats, blogs and background content. The brand offensive is rounded off by new mobile services complete with smartphone applications for Blackberry and i-phone, underlining Handelsblatt's claim to provide key information for decision-makers on the move.
Further Topics
ZEIT ONLINE relaunch
ZEIT ONLINE is a byword for fast and reliable information tailored to the interests of opinion leaders in society, politics and business. Following a comprehensive relaunch, this premier website now boasts a high number of innovative features and creative special advertising formats
New reference work for the European business press
Every two years, the "How to reach Europe" compendium is published at the end of June by the European Business Press Federation (EPP). The 2009/2010 broschure contains value added information as well as profiles of 51 business and financial titles in 27 European countries and is compulsory reading for all successful international media planners in the business sector.
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