The decision-maker title for Berlin

Der Tagesspiegel* reaches more business and political decision-makers than any other newspaper or magazine in the German capital (according to the EAB 2007 survey). The readership is younger and better educated and possesses higher purchasing power than the readers of the other Berlin dailies.

The premier medium for decision-makers in Berlin

• ... 41% of decision-makers-more political and business decision-makers than any other newspaper and magazine in the German capital. (potential: 90,000)

• ... 39% of decision-makers who are active in the area of company or business management. (sole decision-maker/delegator/co-decision-maker potential: 80,000)

• ... 47% of decision-makers who earn 100,000 euros plus a year. (gross annual income, potential: 19,000)

Source: EAB 2007 Berlin Decision-Maker Survey; distribution region: Berlin/Potsdam; *full circulation together with Potsdamer Neueste Nachrichten