The business magazine for Germany's decision-makers

In the latest LAE readership survey of decision-makers, WirtschaftsWoche has by far the highest coverage of any title in the segment of business magazines. The LAE figures show that WirtschaftsWoche grew its coverage from 11.9 to 12.4 percent and is now ready by 296,000 decision-makers (+28,000), leaving Capital (11.2 %) and manager magazin (9.7 %) trailing in its wake.

WirtschaftsWoche is not only the coverage winner in the LAE 2009 but also leads the cost-efficieny rankings in its segment with the lowest thousand contact price (CPM) for decision-makers of any business magazine.

WirtschaftsWoche readers are mainly men between the ages of 30-59 with above-average incomes. They are found with higher-than proportional frequency in mangement positions.