Editorial concept

Two newspapers with a unique status in the market have pooled their strengths to form a rate combination: Handelsblatt, Germany's leading business and financial newspaper, and VDI nachrichten, the leading weekly newspaper for technology and business.

Both newspapers boast an equally excellent readership profile and are a byword for high-level job-related relevance. Despite the fact that both papers have an extremely homogeneous readership, they are not read by the same people. On the contrary, there are very few duplicate readers. Handelsblatt primarily targets commercial management executives, while VDI nachrichten mainly appeals to top management personnel in the technical field.

The two newspapers ideally complement one another and create an effective high-performance advertising medium for business-to-business communication.

2010 rates - Businesskombi Technical

Preconditions for insertions in Businesskombis

• Product, image or financial advertising
• Same format (from 1/6 page or flyer from 1 col./20 mm)
• Same colour scheme
• Same publication period (+/- 1 week)

Here you can find the full rate cards with information on:

• Rates
• Discounts
• Technical data
• T&Cs

• Handelsblatt rate card 2010
• VDI nachrichten rate card 2010

Contact

iq media marketing gmbh
Ein Unternehmen der Verlagsgruppe Handelsblatt
Kasernenstrasse 67
40213 Düsseldorf
Telefon +49 211 - 887 2484

You can find your local contact here

The global business spectrum every day

In-depth information and expertise regarding the economic interrelationships in the world of global business and finance are key to successful business and personal asset management.

In order to provide this information and ensure this expertise, Der Tagesspiegel, the premier daily newspaper in the German capital of Berlin, cooperates closely with Handelsblatt, Germany's leading business and financial newspaper. Der Tagesspiegel publishes revised reports from Handelsblatt's correspondents in Germany and abroad, and Handelsblatt correspondents increasingly conduct research and write articles directly for Der Tagesspiegel.

Moreover, when reporting on global business and financial topics, Der Tagesspiegel makes full use of the international cooperation agreement between Handelsblatt and The Wall Street Journal, the renowned US stock exchange and business newspaper. This enables Der Tagesspiegel to provide not only comprehensive but also more expert information than any of the other Berlin dailies.

348,000 readers (according to the LA Berlin 2007 readership survey, Berlin/Potsdam, full circulation with Potsdamer Neueste Nachrichten) know that Der Tagesspiegel supplies updated information every day covering the entire spectrum of global business activity.

2010 rates - Businesskombi Berlin

Preconditions for insertions in Businesskombis

• Product, image or financial advertising
• Same format (from 1/6 page or flyer from 1 col./20 mm)
• Same colour scheme
• Same publication period (+/- 1 week)

Here you can find the full rate cards with information on:

• Rates
• Discounts
• Technical data
• T&Cs

• Handelsblatt rate card 2010
• Der Tagesspiegel rates 2010

Contact

iq media marketing gmbh
Ein Unternehmen der Verlagsgruppe Handelsblatt
Kasernenstrasse 67
40213 Düsseldorf
Telefon +49 211 - 887 2484

You can find your local contact here

Editorial concept

Handelsblatt, Germany's leading business and financial daily, and DIE ZEIT, Germany's premier opinion-leading newspaper, pool their strengths in the Businesskombi Premium rate combination. This combination of two top titles adds a new dimension to B-to-B communication.

Handelsblatt is the "operational" element in the combination – a daily newspaper that has become a byword for the rapid provision of information to decision-makers in the world of business and finance.

DIE ZEIT is the "strategic element", characterised by in-depth analysis, thoroughly researched facts and reliable background information, making it a key modern source of information for opinion leaders and decision-makers. DIE ZEIT puts topics firmly on the agenda, takes a stand, profiles future trends and shapes opinions.

2010 rates - Businesskombi Premium

Preconditions for insertions in Businesskombis

• Product, image or financial advertising
• Same format (from 1/6 page or flyer from 1 col./20 mm)
• Same colour scheme
• Same publication period (+/- 1 week)

Here you can find the full rate cards with information on:

• Rates
• Discounts
• Technical data
• T&Cs

• Handelsblatt rate card 2010
• DIE ZEIT rate card 2010

Contact

iq media marketing gmbh
Ein Unternehmen der Verlagsgruppe Handelsblatt
Kasernenstrasse 67
40213 Düsseldorf
Telefon +49 211 - 887 2484

You can find your local contact here

Editorial concept

Handelsblatt, VDI nachrichten and Der Tagesspiegel join forces to form the Businesskombi

TechnicalBerlin rate combination Businesskombi TechnicalBerlin extends the Businesskombi Technical rate combination through the addition of Der Tagesspiegel, the highest-coverage* title in Berlin decision-maker groups compared to the LAE titles. This gives a decisive boost to the already strong targeting of top-level commercial and technical management executives in Berlin by Handelsblatt and VDI nachrichten.

*EEAB 2007 survey of Berlin decision-makers; full circulation together with Potsdamer Neueste Nachrichten

2010 rates - Businesskombi TechnicalBerlin

Preconditions for insertions in Businesskombis

• Product, image or financial advertising
• Same format (from 1/6 page or flyer from 1 col./20 mm)
• Same colour scheme
• Same publication period (+/- 1 week)

Here you can find the full rate cards with information on:

• Rates
• Discounts
• Technical data
• T&Cs

• Handelsblatt rate card 2010
• Der Tagesspiegel rates 2010
• VDI nachrichten rate card 2010

Contact

iq media marketing gmbh
Ein Unternehmen der Verlagsgruppe Handelsblatt
Kasernenstrasse 67
40213 Düsseldorf
Telefon +49 211 - 887 2484

You can find your local contact here

Editorial concept

Decision-makers on all levels

Handelsblatt, Germany's leading economic and financial daily, VDI nachrichten, Germany's weekly newspaper for the technical elite, and DIE ZEIT, the quality paper for opinion leaders, combine to form Businesskombi TechnicalPremium.

These three titles reach decision-makers on all levels - in business, in politics, in technology, and in society. Communication via Businesskombi TechnicalPremium is communication with Germany's top level target audiences, with high reach and high cost efficiency.

2010 rates - Businesskombi TechnicalPremium

Preconditions for insertions in Businesskombis

• Product, image or financial advertising
• Same format (from 1/6 page or flyer from 1 col./20 mm)
• Same colour scheme
• Same publication period (+/- 1 week)

Here you can find the full rate cards with information on:

• Rates
• Discounts
• Technical data
• T&Cs

• Handelsblatt rate card 2010
• DIE ZEIT rate card 2010
• VDI nachrichten rate card 2010

Contact

iq media marketing gmbh
Ein Unternehmen der Verlagsgruppe Handelsblatt
Kasernenstrasse 67
40213 Düsseldorf
Telefon 0211 - 887 2484

You can find your local contact here

Editorial concept

Handelsblatt, Der Tagesspiegel and DIE ZEIT make up the Businesskombi BerlinPremium rate combination

Three strong newspapers, each leaders in their segments, have joined forces to form Businesskombi BerlinPremium. This rate combination is a byword for concentrated communication power in Berlin and throughout Germany. Businesskombi BerlinPremium is a communication package that ensures maximum coverage for decision-maker and opinion-leader campaigns. With its 41 percent coverage* among Berlin decision-makers, Der Tagesspiegel underpins the strengths and the coverage scores of the two national papers in the all-important Berlin market in this high-quality combination.

* Source: EAB 2007 survey of Berlin decision-makers; full circulation together with Potsdamer Neueste Nachrichten

2010 rates - Businesskombi BerlinPremium

Preconditions for insertions in Businesskombis

• Product, image or financial advertising
• Same format (from 1/6 page or flyer from 1 col./20 mm)
• Same colour scheme
• Same publication period (+/- 1 week)

Here you can find the full rate cards with information on:

• Rates
• Discounts
• Technical data
• T&Cs

• Handelsblatt rate card 2010
• DIE ZEIT rate card 2010
• Der Tagesspiegel rates 2010

Contact

iq media marketing gmbh
Ein Unternehmen der Verlagsgruppe Handelsblatt
Kasernenstrasse 67
40213 Düsseldorf
Telefon +49 211 - 887 2484

You can find your local contact here

Editorial concept

Handelsblatt, VDI nachrichten, Der Tagesspiegel and DIE ZEIT join forces to form the exclusive Businesskombi XXL rate combination

Businesskombi XXL is the big title combination that covers all the bases for communication with decision-makers: business, technology, politics and society.
Both for B2B and B2C communication with decision-maker target groups – both in Berlin, the nerve centre of German politics, and nationwide.

Businesskombi XXL is a strong and effective communication solution for large-scale decision-maker campaigns – because Businesskombi XXL pools the strengths of the four highest-coverage and most highly reputed newspapers for decision-makers in Germany to create a unique performance package.

2010 rates - Businesskombi XXL

Preconditions for insertions in Businesskombis

• Product, image or financial advertising
• Same format (from 1/6 page or flyer from 1 col./20 mm)
• Same colour scheme
• Same publication period (+/- 1 week)

Here you can find the full rate cards with information on:

• Rates
• Discounts
• Technical data
• T&Cs

• Handelsblatt rate card 2010
• DIE ZEIT rate card 2010
• Der Tagesspiegel rates 2010
• VDI nachrichten rate card 2010

Contact

iq media marketing gmbh
Ein Unternehmen der Verlagsgruppe Handelsblatt
Kasernenstrasse 67
40213 Düsseldorf
Telefon +49 211 - 887 2484

You can find your local contact here